“Our special blend of Glenwalk Scotch whisky has been specifically developed to meet the international palate, and I am excited to see it embraced by whisky enthusiasts here,” Sanjay Dutt remarked, expressing his excitement.
At the recent Travel Retail Consumer Forum ’24, Cartel Bros. made its debut in the Middle East market by launching The Glenwalk, their finest blended Scotch whiskey, in the bustling city of Dubai. The Glenwalk’s outstanding quality and exquisite flavor have already won it praise from all around the world, including a Silver Medal at the London Spirits Competition 2024. A unique accomplishment for any new AlcoBev firm, Glenwalk has partnered with over 25 distribution partners and initiated operations in five Indian states within a year of its launch. Cartel Bros.’s entry into Dubai marks a major turning point in its mission to make The Glenwalk the go-to option for Middle Eastern whisky enthusiasts.
Due to its strategic pricing and explosive growth in demand, Glenwalk Scotch Whisky is rewriting the laws of the Indian whisky market. The Glenwalk, which was launched in June 2023 under the direction of brand partner Sanjay Dutt, has achieved this extraordinary success by utilizing the experience of Cartel Bros, which is led by Co-Founders Mokksh Sani, Jitin Merani, Rohan Nihalani, and Manish Sani, as well as its Chief Business Officer Neeraj Singh. Since it first opened in India, The Glenwalk has gained a lot of popularity among Indians and is poised to draw interest from the Middle East. After its triumphant debut in India, Due to an increase in worldwide sales orders and demands, the Glenwalk’s Middle East growth makes sense for the company and strengthens its standing abroad. The Glenwalk, the world’s first Indian celebrity-owned alcohol brand, is co-owned by Sanjay Dutt, one of Bollywood’s most beloved stars. The quick success and global expansion of the brand can be attributed in large part to Sanjay Dutt’s involvement. Sanjay Dutt, a well-known personality throughout the world, has used his star power and innovative vision to take Glenwalk to new heights. His active involvement and dedication to excellence have been essential in building the brand’s reputation.
By the end of July 2024, the Glenwalk is expected to debut at all Middle Eastern duty-free stores. This comes after the brand and Ospree Duty-Free, an Adani firm, had a fruitful duty-free partnership. Cartel Bros has teamed up with Gulf Beverages, a respectable 30-year-old business with headquarters in Dubai, to guarantee regulatory compliance and successful market penetration. Serving the whole United Arab Emirates and other Gulf countries, Gulf Beverages will be the sole distributor and brand partner. Cartel Bros. is able to concentrate on implementing notable projects and raising brand awareness thanks to this strategic alliance.Mokksh Sani, the co-founder of The Glenwalk and the founder of Living Liquidz and Mansionz, emphasized the strategic goal of the Middle Eastern expansion: “We are entering the Middle East with a strategic goal to carve out a position in the AlcoBev market. In addition to guaranteeing that we fulfill all legal obligations, the collaboration with Gulf Beverages offers a strong foundation for the expansion of our brand in this area.
“The Middle East has always been affectionate and kind to me, and I am sure this will help my brand get a zestful reception in this part of the world.” Sanjay Dutt says, “The Middle East has always been affectionate and kind to me, and I am excited to see it embraced by whisky enthusiasts here.” His influence and strategic insights have not only elevated Glenwalk’s status but also made it easier for the company to enter the Middle Eastern market.
The brand’s recent announcement of its introduction in the Middle East represents a major step forward for the company, as it demonstrates its dedication to providing the best Scotch whisky to the region’s discriminating consumers and its intention to establish itself in additional international venues in the future. Cartel Bros. has ambitions to penetrate the Canadian and Australian markets in the next 90 to 120 days, and this growth is a part of their larger strategy.
The Glenwalk by Cartel Bros. is poised to have a big impact on the world spirits market with its debut in Dubai and impending appearance at duty-free stores in the Middle East. The Glenwalk, the first celebrity-owned alcohol brand in India, offers a premium Scotch whiskey experience by fusing innovation and history, and it is set to rise to prominence in the world spirits industry.
